Blog 4 Ways to Boost Brand Awareness on a Budget

In the beginning it can be challenging to find that extra budget to help promote your business. To help you out we have put together our top budget-friendly ways to boost brand awareness for your small business.

Educate your customers

To start with, your customers won’t know much about your brand or what it is you do. Educating your customers is a great way to build trust and to help them become familiar with what your business does. You can educate your customers by creating content that helps answer their pain points. This can be online or offline and can include items such as:

How-to guides
Instructional videos
Setting up demonstrations in store

Business partnerships

Partnering with other businesses offers you the chance to increase brand awareness and exposure to a whole new audience. You can achieve this by sponsoring local events, teaming up with charities and finding other related events to be a part of. You want to sponsor events with other brands who share the same target customer as you do. This way you have a greater chance of your brand being noticed by a potential customer.

Bring your Business Card to life

Rather than the standard business card why not try a USB Business Card. The USB Business Card will not only help you stand out from the competition but it also allows you to use data preloading to offer your customers items such as presentations, special offers, guides and much more all loaded into the USB for you.

Offer your customers a gift

Everyone loves a good bargain! Especially your customers and that is why promotional technology products make a great gift for your customers as it allows you to brand every day technology products that your customers will use on a daily basis at an affordable price. This helps you to increase brand awareness every time they use it.

Want to discover more promotional products for your business? You can view more unique Promotional product ideas on our website , where you can also request a quote .