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15 of the Best Marketing Items to Make Your Brand Stand Out | Blog | Flashbay
Promotional products and marketing items are the perfect way to get your brand name, logo, and message into the consciousness of prospective clients, but a basic tote bag and notebook aren't going to cut it in the competitive world of trade shows and saturated industries.
To help your business stand out at your next trade show or conference, we've compiled a list of 15 of the best marketing items to generate leads and encourage growth.
Our top 15 promotional products to help your brand stand out when it counts!
1. Preloaded USB flash drives
2. Desk organiser wireless charger
3. Photo-printed wireless charger
4. Solar power banks
5. Bamboo travel mugs
6. Branded reusable straws
7. Wooden multi-chargers
8. FSC-certified wooden Bluetooth speakers
9. Bluetooth headphones
10. Waterproof speaker
11. Fidget spinner gadgets
12. Wristband USB sticks
13. Branded mini drone
14. Smartphone wallets
15. Branded multi-tool
Our 15 Best Promotional Products to Help Your Brand Stand Out
At Flashbay, we offer a wide range of promotional products perfect for company swag, giveaways, and increasing brand awareness.
However, we've selected some of our most unique and best promotional products that will help you stand out from the crowd when it really counts!
1. Preloaded USB Flash Drives
The fast pace of trade shows often makes it hard to fully pitch to potential customers. This forces stand hosts to either give a brief overview or only talk to a few prospects.
Preloaded USB flash drives are a great solution. They contain all the key information about your business, accessible at any time. This ensures your marketing materials remain available and are likely to be kept by potential clients, even in busy environments.
Desk organisers with wireless charging combine practicality and innovation, perfect for busy offices. Our EcoDesk wireless charger makes your trade booth stand out by offering visitors a product that keeps their workspace tidy and their devices powered all day.
This dual-purpose item shows your brand's commitment to solving everyday problems efficiently. It leaves a lasting impression on potential clients and encourages long-term use, ensuring ongoing brand visibility.
Our desk organiser wireless chargers are also eco-friendly, made from FSC-certified wood, giving your business extra points for being eco-conscious!
3. Photo Printed Wireless Chargers
Photo-printed wireless chargers are ideal promotional products for visual businesses. They provide a blank canvas for your brand's vibrant imagery or custom designs, ensuring that your logo and message are always in view.
These chargers combine functionality with high visual impact, making them memorable and practical gifts that clients will use daily, ensuring your brand stays at the forefront of their minds.
4. Solar Power Banks
Solar power banks stand out at trade shows by highlighting your brand's commitment to sustainability. Unlike regular power banks, they use solar energy, reducing the need for traditional power sources and allowing clients to recharge anywhere.
This eco-friendly feature appeals to environmentally conscious clients and provides a unique talking point.
By offering a green alternative, solar-powered battery banks not only charge devices but also enhance your brand's reputation, making it memorable among standard promotional items.
5. Bamboo Travel Mugs
Our range of bamboo travel mugs, including the Crew Bamboo and EcoSip, is a standout promotional item because they showcase eco-friendliness and sophistication.
Unlike conventional travel mugs, bamboo travel mugs highlight sustainability, which resonates with environmentally conscious clients.
Their unique, natural aesthetics also differentiate them from a sea of common promotional items. They allow your logo and brand colours to take centre stage, leaving a lasting impression on recipients while promoting your brand's commitment to a greener planet.
6. Branded Reusable Straws
Sticking with eco-friendly drinkware, our range of branded reusable straws makes great, unique promotional materials that are both practical and sustainable. These straws are available in straight stainless steel or bent stainless steel with a silicone drinking tip.
These straws can be branded with your logo, website, or tagline, and they make a great accompaniment to other branded drinkware products!
7. Wooden Multi-Chargers
In today's digital age, everyone has multiple devices that need charging at all times. Our wooden multi-chargers solve this problem by providing a sleek, all-in-one charging solution for phones, tablets, and more.
These unique chargers feature a panel made from sustainable wood materials that can be personalised with your brand's logo and message. They make an excellent giveaway item that will be used regularly, ensuring maximum brand exposure.
8. FSC-Certified Wooden Bluetooth Speakers
Wooden Bluetooth speakers, like our Seed speaker, combine superior audio quality with sustainability, making them exceptional promotional items.
Their stylish, eco-friendly design, crafted from responsibly sourced FSC-certified wood, ensures they stand out and align with green values.
These Bluetooth speakers can be customised with your logo, providing a high-utility item that will be regularly used and constantly showcasing your brand.
FSC-certified wood comes from responsibly managed forests that provide environmental, social, and economic benefits. It ensures that the wood is sourced sustainably, protecting ecosystems and forest communities, which is crucial for promoting eco-friendly practices and reducing environmental impact.
9. Bluetooth Headphones
Bluetooth headphones are excellent promotional items due to their high utility and big-ticket value. They make great prizes for giveaways at trade shows or online, drawing more engagement due to their high value.
They cater to various audiences, from daily commuters to fitness enthusiasts. Offering convenience and wireless freedom, they ensure constant brand exposure whenever used.
At Flashbay, we offer over-ear Bluetooth headphones in 8 colours and hybrid options with logo screen printing. We also have Duet in-ear buds that can be screen printed or photo printed on the earbuds and the carry case for double brand visibility.
10. Waterproof Speaker
Waterproof speakers make excellent giveaway promotion prizes due to their practicality and uniqueness. They appeal to a wide range of industries, from hospitality to outdoor recreation, providing robust and reliable sound quality in any environment.
Our Aqua waterproof speaker's versatility ensures that it will be used frequently, whether at the beach, poolside, or in the shower.
11. Fidget Spinner Gadgets
Fidget spinners make excellent trade show marketing promotional items because they effortlessly engage attendees during long talks and presentations.
These compact gadgets help reduce stress and increase focus, making the audience more receptive to your message.
Customisable with your brand's logo, our fidget spinners also serve as lasting souvenirs, ensuring your brand remains in the hands and minds of potential clients long after the event.
Wristband USB sticks are perfect for busy trade shows, combining practicality with wearable convenience. When they're preloaded, they keep essential digital materials literally at hand, ensuring that potential clients have easy access to your information without the risk of misplacing it.
Customisable with your logo and brand colours, these wristbands are memorable and ensure frequent brand exposure, making your business stand out during crowded conferences.
13. Branded Mini Drone
Another great big-ticket item to offer as a giveaway at your trade show stand is our Bee Mini Drone. This piece of tech is a great way to get prospective clients to engage with your booth and company.
Depending on the rules of the trade show, you can also use the mini drone emblazoned with your logo to grab people's attention by flying it around the trade arena.
14. Smartphone Wallets
Smartphone wallets are excellent promotional freebies at trade shows and conferences due to their practicality and frequent usage. They attach easily to the back of any phone and hold essential cards and cash, making them incredibly convenient for attendees.
Custom branded with your logo, our Vault smartphone wallet ensures continual brand exposure every time the phone is used, kept handy throughout the day, and seen by a wider audience, effortlessly enhancing brand visibility.
15. Branded Multi-Tool
A branded multi-tool is a fantastic promotional item due to its high utility and versatility. It is particularly beneficial for industries such as construction, camping, and outdoor activities, where clients frequently need handy, reliable tools.
Customised with your laser-engraved logo, these multi-functional gadgets ensure ongoing brand exposure as they become essential everyday items for their recipients.
Why Unique Promotion Items Are Important For Your Business
Unique promotional items are essential for increasing your business's visibility and reputation. By offering distinctive and valuable products, you can significantly boost brand awareness among your target audience.
Additionally, well-chosen promotional items that reflect your brand's values and aesthetics can create a positive association, driving customer loyalty and trust.
Another major benefit is brand exposure. Each branded item acts as a mobile advertisement, engaging both the recipient and those around them.
For example, a branded reusable straw or a stylish bamboo travel mug is likely to catch the eye in various public settings, widening your brand's reach without extra advertising costs.
Unique promotional products also set your business apart from the competition, giving you a distinctive edge. When customers receive an innovative or high-quality product, they see your brand as forward-thinking and customer-centric, fostering stronger business relationships.
How to Make Your Promo Products Work Harder For You
Promotional products can vastly increase your brand's exposure and engage your audience effectively when implemented strategically.
Here are several ways to ensure these items work harder for your brand:
Use Case
Description
Goal
Example Items
Giveaways
Generate excitement and brand awareness
Increased reach and brand recognition
Useful and desirable products (water bottles, phone chargers)
Trade Shows
Distribute branded items to a targeted audience
Leave a lasting impression and convert leads
Practical and functional items (USB drives, headphones)
Corporate Gifts
Strengthen business relationships
Foster appreciation and brand loyalty
High-quality and prestigious items (wooden multi-chargers, Bluetooth speakers)
Company Swag
Boost employee morale and promote internal branding
Create a sense of unity and promote your company culture
Functional and useable items (desk organisers, multi-tools)
By leveraging these strategies, you can ensure that your promotional products not only serve their intended purpose but also meaningfully enhance your brand's visibility, reputation, and reach.
Smash Your Marketing Goals With Flashbay Custom Promotional Merchandise
Here at Flashbay, we can help you smash your marketing goals with our wide range of custom-branded promotional merchandise. Our eco-friendly and innovative products are designed to increase brand visibility and foster customer loyalty.
By choosing Flashbay, you're not only getting high-quality promotional items but also ensuring your brand stands out and makes a lasting impression. Let us assist you in taking your marketing to the next level.
Good promo items include eco-friendly products such as travel mugs and reusable straws. Practical items like smartphone wallets and multi-tools are also excellent choices, ensuring daily use and increased brand visibility.
What Kind of Swag Does Gen Z Like?
Gen Z prefers eco-friendly, tech-savvy, and functional swag. Items such as sustainable drinkware, wireless earbuds, portable chargers, and reusable shopping bags resonate well with this generation's values and lifestyle, ensuring your brand remains relevant and appreciated.
What's the Difference Between Laser Engraving, Screen Printing, & Photo Printing?
Laser engraving etches your logo directly onto the product's surface for a durable, sophisticated look. Screen printing uses ink to apply the design, ideal for colourful, vibrant logos. Photo printing employs advanced techniques to reproduce detailed, high-resolution images onto products. Each method suits different materials and products.
What Are Promotional Materials For?
Promotional materials are designed to increase brand awareness, engage customers, and drive loyalty. They serve as tangible reminders of your brand, effectively extending your marketing reach by turning recipients into ambassadors who showcase your brand in their everyday lives.
Author: Sarah Roberts
